Nianticlabs.com Niantic Labs

We build real world, AR games and apps that encourage people to explore the world, including top hits like Pokémon GO. Discover Niantic today!

Nianticlabs.com Overview

As a helpful assistant, we have conducted a structural overview of Niantic, Inc.'s official website, nianticlabs.com.

Firstly, let’s discuss the domain name and title. The website's domain name is nianticlabs.com, and the title of the website is Niantic, Inc. which seems to be a perfect match. It is important to have coherence and relevance between the domain name and title to prevent confusion and create a better user experience.

Secondly, nianticlabs.com is a user-friendly website that caters to a wide range of audiences. The website is designed in a sleek and modern way, which is easily understandable to the users.

Thirdly, the website's daily traffic and page views suggest that Niantic, Inc. has been successful in engaging more and more users to its website. The website records a total of 4620 unique users per day and 8778 page views, which is impressive.

Furthermore, the website's SSL certificate issued by DigiCert Inc assures the users that their data is being encrypted while in transit. This means that the website is secure for users to browse without any fear of information leakage or cyber-attacks.

Moreover, the website is hosted by Google LLC in the United States, which ensures that the website’s content is delivered fast, and users can browse it without any lags or buffering.

Lastly, Google's PageSpeed Insights has awarded the website with a speed score of 9, which means the website is speedy and doesn't keep users waiting.

In conclusion, having analyzed the website from a structural standpoint, we confirmed that nianticlabs.com is a well-designed website that offers a friendly user experience. With its secure SSL certification and fast hosting, users can enjoy browsing the website without any fear of cyber-attacks or delays.

Nianticlabs.com Rank Summary

Global Rank

77,802

Average Load Time

1.27sec

Links In Count

466

Website Value

$157,680

Audience Geography. Where are nianticlabs.com visitors located?

Country	Visitors
United States US	50.7%
Russian Federation RU	0.9%
Other	48.3%

Country	Pageviews
United States US	57.1%
Russian Federation RU	0.8%
Other	42%

Country	Rank
United States US	33330
Russian Federation RU	200389

Where do visitors go on nianticlabs.com?

Subdomain	Pageviews
nianticlabs.com	73.25%
parents.nianticlabs.com	20.71%
other	6.03%

Subdomain	Pageviews per User
parents.nianticlabs.com	3
nianticlabs.com	2

Subdomain	Reach
nianticlabs.com	79.59%
parents.nianticlabs.com	15.49%

How popular is nianticlabs.com?

Period	Global Rank	Global Rank Delta
past 3 months	77802	11882
past month	89528	21387
past week	70638	-36192
yesterday	134315	0

Days	Pageviews Rank	Pageviews Rank Delta	Pageviews per Million	Pageviews per Million Delta	Pageviews per User	Pageviews per User Delta
90	104134	7276	53	-6.033%	1.9	20%
30	117087	18648	47	-17.38%	2.2	30%
7	95565	-30330	65	40%	2	-18.57%
1	154660	0	4	0%	3	0%

Days	Reach Rank	Reach Rank Delta	Reach per Million	Reach per Million Delta
90	71034	13005	10	-21.36%
30	86912	25446	77	-35.95%
7	68923	-43232	10	70%
1	147182	0	6	0%

Nianticlabs.com Website Safety

Overview

Last Updated: 12/25/2024

Overall result - nianticlabs.com is safe.

We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.

Norton Connect Safe

Last Updated: 03/21/2024

nianticlabs.com is safe.

Norton ConnectSafe evaluates nianticlabs.com for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search

Last Updated: 06/14/2019

nianticlabs.com is safe.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing

Last Updated: 01/09/2019

nianticlabs.com is safe.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.

Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.

Site Advisor

Last Updated: 02/22/2021

nianticlabs.com is safe.

McAfee assesses nianticlabs.com for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze nianticlabs.com for mature or inappropriate content, only security checks are evaluated.

Web of Trust

Last Updated: 01/09/2019

nianticlabs.com child safety is very good.

The WOT calculates reputation of the nianticlabs.com. This reputation system receives ratings from users and information from third-party sources, assesses the nianticlabs.com for safety features and confirms, whether nianticlabs.com is suitable for children.

SSL Information

SSL Checker Tool

Domain	nianticlabs.com
Issuer Organization	Google Trust Services
Issuer	WR3
Algorithm	RSA-SHA256
Valid form	09/18/2024
Expiration	12/18/2024
Signed	Certificate is not self signed
Additional Domains	nianticlabs.com

Nianticlabs.com Rank History

Alexa Rank shows how popular nianticlabs.com is in comparison with other sites. The most popular site has Alexa Rank equals 1. If nianticlabs.com has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to nianticlabs.com and pageviews on nianticlabs.com over the past 3 months.

Nianticlabs.com Hosting Information

Server Location

Geolocation Tool

ASN Information

ASN Lookup Tool

ASN ID: 15169

ASN Title: GOOGLE - Google LLC, US

Last Update: 12/19/2024

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

ASNumber: 15169
ASName: GOOGLE
ASHandle: AS15169
RegDate: 2000-03-30
Updated: 2012-02-24
Ref: https://rdap.arin.net/registry/autnum/15169

OrgName: Google LLC
OrgId: GOGL
Address: 1600 Amphitheatre Parkway
City: Mountain View
StateProv: CA
PostalCode: 94043
Country: US
RegDate: 2000-03-30
Updated: 2017-12-21
Ref: https://rdap.arin.net/registry/entity/GOGL

OrgAbuseHandle: ABUSE5250-ARIN
OrgAbuseName: Abuse
OrgAbusePhone: +1-650-253-0000
OrgAbuseEmail: network-abuse@google.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/ABUSE5250-ARIN

OrgTechHandle: ZG39-ARIN
OrgTechName: Google LLC
OrgTechPhone: +1-650-253-0000
OrgTechEmail: arin-contact@google.com
OrgTechRef: https://rdap.arin.net/registry/entity/ZG39-ARIN

RTechHandle: ZG39-ARIN
RTechName: Google LLC
RTechPhone: +1-650-253-0000
RTechEmail: arin-contact@google.com
RTechRef: https://rdap.arin.net/registry/entity/ZG39-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

Nianticlabs.com Domain Registration and Settings

WHOIS

WHOIS Lookup Tool

Domain Name: NIANTICLABS.COM
Registry Domain ID: 1710451034_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.google.com
Registrar URL: http://domains.google.com
Updated Date: 2021-04-01T15:13:31Z
Creation Date: 2012-04-01T07:50:12Z
Registry Expiry Date: 2022-04-01T07:50:12Z
Registrar: Google LLC
Registrar IANA ID: 895
Registrar Abuse Contact Email: registrar-abuse@google.com
Registrar Abuse Contact Phone: +1.8772376466
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Name Server: NS-CLOUD-E1.GOOGLEDOMAINS.COM
Name Server: NS-CLOUD-E2.GOOGLEDOMAINS.COM
Name Server: NS-CLOUD-E3.GOOGLEDOMAINS.COM
Name Server: NS-CLOUD-E4.GOOGLEDOMAINS.COM
DNSSEC: signedDelegation
DNSSEC DS Data: 51299 8 2 59C8BDC78677DDA71116088A11A29C247F7B4479C0038995E355DE120376B2D6
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2022-01-24T07:04:27Z

DNS Records

DNS Lookup Tool

Host	A Record	TTL
nianticlabs.com	216.239.38.21	300
nianticlabs.com	216.239.36.21	300
nianticlabs.com	216.239.32.21	300
nianticlabs.com	216.239.34.21	300

Host	MX Record	Priority	TTL
nianticlabs.com	alt3.aspmx.l.google.com	10	300
nianticlabs.com	aspmx.l.google.com	1	300
nianticlabs.com	alt4.aspmx.l.google.com	10	300
nianticlabs.com	alt2.aspmx.l.google.com	5	300
nianticlabs.com	alt1.aspmx.l.google.com	5	300

Host	NS Record	TTL
nianticlabs.com	ns-cloud-e4.googledomains.com	21600
nianticlabs.com	ns-cloud-e3.googledomains.com	21600
nianticlabs.com	ns-cloud-e1.googledomains.com	21600
nianticlabs.com	ns-cloud-e2.googledomains.com	21600

Host	TXT Record	TTL
nianticlabs.com	v=spf1 mx:mail.helpshift.com include:_spf.google.com include:mail.zendesk.com include:spf.ultipro.com include:_spf.salesforce.com ~all	300
nianticlabs.com	google-site-verification=dNKvDROK1YXEeipJk8pbUUP01CIwM3cllm7p0E4AHzQ	300
nianticlabs.com	ZOOM_verify_N6JJ909YQlWO2jjpEeDfOQ	300
nianticlabs.com	google-site-verification=-uf9JJ5JKc4UOTKyRHmwfK3K2757N4zqLlWv2t40-Mg	300
nianticlabs.com	MS=ms26154577	300
nianticlabs.com	firebase=vasarelease	300
nianticlabs.com	google-site-verification=5rT8eONe1lAycc9hibC7GNqq81GEKi-tUVNJM5GTalc	300
nianticlabs.com	google-site-verification=VLZVzt4w5mGc5oAB0cGujTQ8DIH9Vl9k-2Vn2oHjyAE	300
nianticlabs.com	have-i-been-pwned-verification=d431af1a5dc1256559c32c1e809630f1	300
nianticlabs.com	_bczqy0c81tlb4235vfdkkm0idgvbf3e	300
nianticlabs.com	bw=b2p270lP8mJCyReIprrg0JtAaAFqw5rl2WpSsLwVBrOG	300
nianticlabs.com	google-site-verification=gX2XBPHiJ1PUJINBHjG9ppnoE_JcojPIRDY3NUzH_Ik	300
nianticlabs.com	google-site-verification=lE-C13lSziuUKxQyZEqF4sCf4WQiE-7GFthOd0i7z3I	300
nianticlabs.com	s200dqkbknmf4gwffh5qrlvj45hg3ktv	300
nianticlabs.com	docusign=758aef6e-d09f-44c5-9985-b9dc00edaa9d	300
nianticlabs.com	google-site-verification=hJOUU2X3qTM15swvyypMiw5GieYWZrDvArIr1H06aJw	300
nianticlabs.com	atlassian-domain-verification=sfoVA1A7/ZdlJ2rdhj+TcFzwWewE8qtZs66wm+rG2SWFa1rF3daWSX5kbev8c8mh	300
nianticlabs.com	apple-domain-verification=2VLoc17uWa5Tdl8S	300
nianticlabs.com	google-site-verification=-0KcRHS_NP31z_31b6I-Fy8CeGM4gl87CZncRlAL9T0	300
nianticlabs.com	GUID: a7c8ccdf-6f7c-4b20-85fc-156e429efc35	300
nianticlabs.com	google-site-verification=4j1TogAwy12g33dxlSCq7w-2NCtc3SXR8MF9KZYCcrQ	300
nianticlabs.com	miro-verification=2de9f19e9cdf619248ff193b48cf48cc16f5a2dd	300
nianticlabs.com	docker-verification=8610c1b2-f642-4a34-865c-0a1b5151eeda	300
nianticlabs.com	box-domain-verification=43d1dfbbef99bfac1cb7969fbfb7caa28c2d68a610a683d5ff4246ec8ff60861	300

ns-cloud-e1.googledomains.com
TTL: 21600
Email address: dns-admin.nianticlabs.com
Serial: 226
Refresh: 21600
Retry: 3600
Expire: 1209600
Minimum: 300

Nianticlabs.com HTML Check

HTML Validation Tool

Warnings

The “main” role is unnecessary for element “main”.

The “banner” role is unnecessary for element “header”.

The first occurrence of ID “Symbols” was here.

The first occurrence of ID “arrow-black” was here.

The first occurrence of ID “Group-Copy” was here.

The first occurrence of ID “Line” was here.

The first occurrence of ID “Path-5” was here.

The “contentinfo” role is unnecessary for element “footer”.

Errors

An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.

Bad value “navigation” for attribute “role” on element “ul”.

Attribute “ng-controller” not allowed on element “div” at this point.

Attribute “stroke-wclassth” not allowed on element “g” at this point.

Attribute “parallax-hero” not allowed on element “div” at this point.

Attribute “parallax-hero-fade-up” not allowed on element “div” at this point.

Attribute “parallax” not allowed on element “div” at this point.

Attribute “parallax-up-centered-card” not allowed on element “div” at this point.

Attribute “parallax-right-cards” not allowed on element “div” at this point.

Attribute “parallax” not allowed on element “img” at this point.

Attribute “parallax-right-cards” not allowed on element “img” at this point.

Attribute “parallax-left-cards” not allowed on element “div” at this point.

Attribute “parallax-left-cards” not allowed on element “img” at this point.

Attribute “ng-init” not allowed on element “div” at this point.

Attribute “ng-click” not allowed on element “div” at this point.

Duplicate ID “Symbols”.

Duplicate ID “arrow-black”.

Duplicate ID “Group-Copy”.

Duplicate ID “Line”.

Duplicate ID “Path-5”.

Element “a” not allowed as child of element “ul” in this context. (Suppressing further errors from this subtree.)

Nianticlabs.com Desktop Performance

Last tested: 08/18/2019

Desktop Speed

Optimize images

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Desktop Resource Breakdown

Total Resources	44
Number of Hosts	5
Static Resources	9
JavaScript Resources	6
CSS Resources	5

Nianticlabs.com Mobile Insights

Last tested: 10/30/2019

Mobile Usability

97%

Size tap targets appropriately

Mobile Speed

Optimize images

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Mobile Resource Breakdown

Total Resources	42
Number of Hosts	4
Static Resources	7
JavaScript Resources	6
CSS Resources	5

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Nianticlabs.com Niantic Labs

We build real world, AR games and apps that encourage people to explore the world, including top hits like Pokémon GO. Discover Niantic today!

Nianticlabs.com Overview

Nianticlabs.com Rank Summary

Nianticlabs.com Website Safety

Nianticlabs.com Rank History

Nianticlabs.com Hosting Information

Nianticlabs.com Domain Registration and Settings

Nianticlabs.com HTML Check

Nianticlabs.com Desktop Performance

Nianticlabs.com Mobile Insights

Nianticlabs.com Similar Audits

Nianticlabs.com Common Typos